A recent article by an Austrian newspaper stated that the growth in sales of the ‘Christkindlmarkt’ Vienna exceeds the turnover growth of online shops by 30%. At the first instant, I was quite surprised by this fact. After some contemplation, I asked myself questions like:
- Could it be that we admire companies like Amazon too much?
- Do we live in an age that believes too much in technology and progress?
- Are companies of the old economy aware of their tremendous strengths that still keep them in front of innovative startups like Fintechs?
- Is the hype of digital transformation slowing down because of the reality of real, tangible assets that can not be disrupted by internet companies?
After answering these questions from my point of view I would give the following recommendations: Read More