Over the last two years, business architecture became more and more well known in the (IT) architecture community. Many friends of mine who formerly named themselves ‘Enterprise Architects’ start to use ‘Business Architect’ or ‘Enterprise Business Architect’ on their business card. But what does this mean? Is the discipline of Enterprise Architecture and their weak foundation on immature frameworks about to be replaced by Business Architecture? Is the work done by businessarchitectureguild.org gaining more and more importance? Has the concept of ‘architecture’ finally achieved it’s dedicated goal – the mind of business people?