Viewpoints of many different disciplines need to be considered in order to implement a holistically designed enterprise. Interests of disciplines closer to purpose and customer value (like service- or UX designers) must be negotiated with disciplines closer to feasibility (like business- or software architects). Designs of those groups can be conflicting, drafts of UX designers, for example, might not be feasible with proper software design or due to limited budgets.
Today those disciplines are having hard times with each other. Designers are often frustrated because their designs are never implemented in the way they envisioned. IT-Architects are frustrated because everybody perceives them as not willing to implement a certain design. Executives are feeling that the money they invest hardly ever leads to the intended outcomes. A lot of misconceptions and conflicts between designers, architects and executives arise that are usually resolved by corporate politics, not the best way to optimize overall enterprise design. Read More